The French ready-to-wear brand was founded in 1988 by the Tunisian born Designer Jean Touitou. The name A.P.C. stands for 'Atelier de Production et de Création'. Best known for its minimalist designs, the clothing has a timeless quality with clean lines, simple patterns, and is at times highlighted by the characteristics of military garments. Its fashionable, high-quality raw-denim selvage jeans have made A.P.C. a popular name among denim enthusiasts.