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Founded by Erik Brunetti as a diffusion line to his FUCT label, the SSDD (Same Shit Different Day) brand was created as a modern tribute to the independent spirit of classic American style. Both the name and logo are a testimonial to Brunetti's unique vision and approach to apparel design, and exemplify the soul and lifestyle of the brand. The foundation of SSDD lies in timeless wardrobe staples, authentic selvedge denim, military-grade chinos, thermals and flannels. On top of these iconic styles are added seasonal vintage-inspired collections, along with a range of accessories including hats, bags and hand-finished eyewear.
