ICNY emerged when the designer Michael Cherman, began producing reflective wear with only his safety in mind. As a cyclist in NYC, he quickly realized the need to seen when commuting. By utilizing a unique application of 3M Reflective materials on apparel and accessories, the result was a strobe like effect that not only caught the attention intended from cars and pedestrians, but also of the fashion and action sports markets. ICNY has collaborated with partners in fashion and sports from the trendsetting Paris boutique, Colette to the notorious running crew, NYC Bridgerunners, as well as the documenter of professional road racing, Manual For Speed with much more in the works. ICNY is now debuting their Spring/Summer 2014 collection featuring the iconic reflective socks and a range of tees, tanks and accessories. To see and be seen, ICNY can be found at www.ICNYsport.com and fine retailers globally.