Initially conceptualized as a result of an inside joke between its designers, the new unisex label JUNYAMAFIA firmly sets itself within the street fashion scene through the release of its expanded cut & sew and printables collection. Utilizing the idea of juxtaposition and infusing it with an ever-whimsical approach, JUNYAMAFIA is toted to be one of those brands that will always be true to what street fashion is all about. JUNYAMAFIA is a brand born of a unique marriage between 90s tsubculture and high end fashion influences. By applying modern ideas and concepts to pop culture wit and wisdom, the brand presents a new ad amusing approach to fashion. Through playful graphics and fun wordplay, JUNYAMAFIA proves that classics never die.