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Noriyuki Shimizu, the founder of Name, used to work for Junya Watanabe's COMME des GARCONS. Following the "The Work of Art in the Age of Mechanical Reproduction" concept, Shimizu’s interesting approach to casual outfits is transforming into unique trademark. Impeccably designed and beautifully produced, the Japanese brand showcases a range of clothing that seamlessly blends English heritage with Asian innovation and expert craftsmanship.