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PHENOMENON

PHENOMENON is the second line of SWAGGER, the clothing brand created by Japanese rappers Big-O and Iggy. The success of SWAGGER in the Tokyo street wear scene after its launch in 2002 inspired Big-O to seek a more personal and experimental way to blurring the line between street and luxury. Rather than having a faithful tribute to the traditional Hip-Hop gear, PHENOMENON reinvents the classics with a playful twist.