Thirty years ago, a brand started out with only eight products seeking to alter the unhealthy consumer habits in the society at the time; and it spurred into a nearly seven thousand products owning company influencing sustainable designs around the world. Muji, meaning no brand in Japanese, aims to emphasize the functionality and design of products instead of the name. Its humble beginning impacted our culture, and with its reasonable prices but elite usage of materials, it has built itself into a recognized brand still strongly grounded on their initial objectives. The book looks into this influential sustainable consumption-promoting brand in a matter of fact tone, much similar to the brand’s direction itself. The firm perspective is presented in an elegant way, offering readers an honest definition of how the brand has worked itself through the 3 decades worth of advertising, product, and unique retail space. Strong and unique enough to uphold its own category in our current market, Muji is the hottest source for minimalists around the world.
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