From a downtown shop to an influential independent label, Supreme has been a significant pushing force in promoting street culture from New York. Written by Aaron Bondaroff, one of the original members of Supreme, the book brings together not only the legendary advertising campaigns it has executed since 1994, but also skateboard designs, photographs, artworks, index of their products as well as a very rare conversation between Kaws and James Jebbia. This 304 page hard cover book illustrates the story behind the brand, the challenges that they have upheld whilst fighting for dominance for the West Coast skating scene, and how it has pushed the transforming era in being cool, rebellious, and also have the power to influence skaters, fashionistas and hip hop heads. This brand has raised a movement, collaborating with influential names such as Jeff Koons, Richard Prince and Damien Hirst; grounding itself true to its root and becoming an international icon of independent counter-cultural style.
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