Micah Cohen has always believed that style and practicality are not at odds with each other. He started Shades of Grey by Micah Cohen in 2009 to make progressive fashion more wearable, attainable and accessible. That philosophy is the backbone of the brand. The name Shades of Grey is about a balance between extremes. It reflects Micah’s goal of balancing fashion forward concepts with wearability and accessibility. It’s about finding moderation and combining both the traditional and the daring.