Launched in 2010, the mens fashion designer and creator Clément Taverniti grew up in a fashion world. Still Good refers to his father’s successful fashion story. The brand name was the base line of an advertising campaign in which a homeless person got a pair of jean out of a trash and exclaimed "Still Good!". Over the joke we can see a fashion perception as well - a line in a creative universe "street smart casual" was the main theme of the brand. Taverniti is passionate about creating clothes that are made to be casually worn while providing a sense of style and self-condifence. Inspired by Dries Van Noten, Marni, Junya Watanabe, Comme des Garcons, Raf Simons and Kriss Van Assche, Still Good is a designer yet affordable brand. All products are made in Europe using only Italian, Japanese and French fabrics.