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Customizing the classic sports caps, The Genesis Project has gained popularity since their first release in 2011. Retaining the logo designs for teams such as NBA's Knicks; NFL's New York Giants, NHL's Los Angeles Kings and Chicago Blackhawks etc, the label gives a wild twist to the caps featuring a variety of patterns on the brims including floral, tapestry, animal and Native American prints. The snapbacks by The Genesis Project have made their way to the street wear scene with their playfulness and spot-on fashion sensibility.
