The Velour story started back in 1997 when Per Andersson rummaged through the store of his grandmother’s old ready-to-wear shop, which closed in the mid-eighties after 50 years of business. He decided to make use of this asset and opened Nostalgi together with a couple of friends. The shop sold the dead stock clothes together with re-makes, art and design and became a forum for the Göteborg independent scene. It also attracted international attention. Nostagi’s creative customers inspired the Velour team to, in 2002 take the step towards designing their own clothes; and the first Velour collection was launched in 2005.